Pashmina
Hand-spun and hand-woven from fibre sourced out of Changthang, finished in Srinagar.
- Handloom
- Hand-spun
Craft that can't be outsourced.
Four generations of one family's workshops have spun, woven and finished natural-fibre textiles in Srinagar. THE BAAF brings that craft to international brands as a manufacturing partner — not a handicraft supplier.
Who we are
A manufacturing house, not a handicraft shop.
THE BAAF is a fourth-generation family manufacturing house rooted in Srinagar. Across five workshops and a network of roughly ninety artisan families, we hand-spin, hand-weave, dye, embroider and finish Pashmina, wool and silk — and produce carpets and contemporary apparel on power looms where the product calls for it. We develop and manufacture for international brands: private label, custom collections and production built around your specification.
4
Generations
80+
Handlooms
90–100
Artisan families
5
Workshops
Srinagar
Kashmir, India
What we make
Four material worlds, one workshop network.
Every category below is made in the same workshops, by the same artisan families — the difference is fibre, technique and finish.
Wool & Silk
Kashmir-sourced wool and natural silk, dyed and woven for apparel, throws and interiors.
- Natural fibre
Carpets
Carpets built for residential, hospitality and bespoke interior projects.
- Handloom
Apparel & Prêt
Jackets, Bandi jackets and Pashmina jackets — traditional material, contemporary cut.
- Handloom
- Power-loom
Machines can be shipped anywhere. Fibre can be shipped anywhere. What can't be relocated is a family that has spent four generations learning exactly how a thread behaves before it becomes cloth.
Srinagar, Kashmir
Materials
Natural by choice.
We work in three fibres: Pashmina, wool and silk. Pashmina begins as raw fibre from the Changthang plateau, entering the Kashmir craft ecosystem to be cleaned, carded and hand-spun in Srinagar. Our wool comes from Kashmir's own mountain sheep. Every fibre is spun, woven and finished in our workshops — the material is part of the craft, not a shortcut around it.
We don't substitute synthetic fibre for natural where a product calls for wool, silk or Pashmina. If a specification needs something else, we'll tell you plainly rather than compromise the material.
From fibre to finished piece
A craft that moves through many hands.
Spinner, weaver, dyer, embroiderer, finisher — a single piece can pass through several specialists before it's ready. We're explicit about which stages are handloom and which are power-loom; we don't blur the two under one generic label.
Spin
Warp
Weave
Dye
Heritage
Four generations. One living craft.
"Baaf" is the Kashmiri word for a weaver — the person at the loom, not the pattern on the cloth. It's the name we chose because the people have always mattered more than any single product: the family has worked in this trade for four generations, and the knowledge behind it is inherited, not invented for a brand.
THE BAAF, the company, is newly built — a dedicated platform for that craft to work with international brands. The craft behind it is not new at all.
Read our story →
Custom manufacturing
From our looms to your label.
Bring us a design, a moodboard, a reference sample or a colour palette — we'll advise on material, develop a sample, and take an approved product into production under your own label. Traditional motifs, reinterpreted for a contemporary collection, are as much our work as anything historic.
Keeping this craft alive means letting it evolve — we work as comfortably with a minimalist European design brief as with a traditional Kashmiri motif.
See how we work with brands →
Quality & trust
Reputation built over generations. Verified when you need it to be.
Our workshops have built their name on word of mouth, long before there was a website. We support laboratory testing and fibre verification for buyers who require it, and we're direct about what's handloom, what's power-loom, and where our registration stands — GST is in place; our IEC is currently in process.
Start a project
Tell us what you're trying to make.
Whether it's a single sample or a full private-label collection, the first step is the same conversation.